7 Use Cases for 3D Rendering

The use of 3D technology is becoming increasingly popular around the world. The practice of 3D rendering is especially growing in businesses, and 3D models are quickly replacing previous design methods like 2D drawings or mockups. Businesses incorporate 3D rendering to stand out from the competition and efficiently illustrate a design.

The term 3D rendering is also commonly referred to as 3D visualization or 3D modeling. In any case, 3D software is used to create graphical content such as buildings, animations, and images. Due to its increasing popularity, 3D rendering is becoming faster, cost-effective, and more efficient every day. Keep reading for seven use cases for 3D rendering.

1. Kitchen Design

Whether your clients are remodeling their homes or building something brand new, they can accurately visualize their entire space with 3D rendering. Showcase every detail of a kitchen design, from the flooring and backsplash to the wall color and cabinet finishing with a 3D model. Make suggestions for your clients and compare multiple versions of a design without having to build or rebuild.

3D rendering is also an excellent way to determine dimensions and decide what furniture and accents will work with space. Provide clear visuals for your clients as they decide on a layout and flow for their kitchen design.

To see more tips on kitchen design, you can see more tips in our ‘Design your own kitchen’ ebook.

2. Event or Wedding Planning

Planning an event is a stressful time, but 3D models can make the process simpler. With the help of CGI and 3D technology, you can design every aspect of your event, including layout and decorations. Determine how much room you need for your audience and ensure everything is in the right place before doing any manual labor.

For event planners and wedding coordinators, 3D rendering can be instrumental for customer satisfaction. Clients will feel involved with their event planning as they review models and compare designs. You can also clearly indicate what will and will not work within the allotted space.

3. Market a Property

Real estate is one industry where 3D rendering is taking off. Realtors can utilize 3D images to show an existing property or a property in progress before construction even beings, allowing buyers to see every aspect of a property. Virtual walkthroughs are more common than ever before for both residential and commercial real estate.

While a photograph may say a thousand words, 3D rendering speaks volumes. Real estate agents can greatly improve their marketing ROI by investing in 3D images that catch buyer’s attention. 3D floor plans, animations, and videos can be uploaded to a website to highlight the best features of a property. Learn more about the benefits of 3D rendering for Real Estate Marketing here.

For more tips on selling off the plan, we have created an informative 8 tips ebook here.

4. Product Design

Bring your product to life with 3D technology that creates a stunning and realistic image. E-commerce businesses that include 3D rendering of their products on their website can see increased conversions and fewer returns. Customers can get a better understanding of your product, viewing it from all angles before they buy.

A 3D model within a scene can help consumers picture your product in their own life. The impressive visualization can make them feel more compelled to buy and have a deeper understanding of your product. A 3D display of your product design can also help attract potential investors for your business and communicate your vision in the pre-launch stages.

5. Construction Guidance

The construction industry has benefitted greatly from 3D modeling, including designs and simulations. Architects can experiment with their designs and identify issues before they arise during construction. A 3D model can keep all departments on the same page in terms of sizing, dimensions, materials, etc.

Using 3D rendering in construction also allows clients to experience a property before it is even built. With 3D modeling, virtual walkthroughs are possible to show a final project before it is ready. This also allows for extra time to change the design before construction begins.

6. Planning Application

While the planning application process is typically straightforward, it can be greatly helped by 3D renders. 3D models can serve as excellent drawings and rendering of your project and justify proposals during the application process. For commercial projects, 3D rendering can also help the public view the proposal.

7. Marketing for Architectural Firms

Visualization is key to gaining buy-in from clients for modern architecture. Architectural firms can clearly communicate their design plans with prospects by using 3D modeling and CGI. This visualization also enables prospects to better understand the goal of the project, move through the design phase, and educate clients on a project.

3D rendering can help architectural firms sell through visual communication, which is extremely powerful. During your marketing campaign, potential clients and leads get a better understanding of what they will be paying for through the use of visualization. Also, you can create multiple concepts while still remaining cost-efficient.


Technology for 3D rendering and CGI has come a long way. In recent years, more industries are adopting these tools for visualizations, which helps clearly communicate a project’s goals and plan. Construction, event planning, real estate, and architecture are just some of the many industries that can benefit from utilizing 3D rendering in their everyday practices.

#3Drendering #Visualisation #CGI #ArchEmpire3D