If you are in real estate or property development, 3D rendering has likely come up on your radar a few times. With 3D renders, you can showcase a project, even if it is currently unfinished. 3D rendering can be used as a powerful marketing tool, a way to spot potential problems early on, and a unique visualization method for a project in progress.
But, does 3D rendering come with a high price tag? The money put into developing a quality 3D render must be justified by the potential gain it can provide. Hiring someone to develop 3D renders in-house is only necessary if you manage many unfinished projects at once. Otherwise, real estate professionals tend to outsource 3D render projects to save time and money. Keep reading to learn more about how much it costs for 3D rendering.
What determines the price of a 3D render?
When working with an agency, there are many factors that go into the final price of 3D rendering. An agency or freelance designer often bases the cost on the hours of work involved, how large the final render is, and the scope of work for the project. If you are ordering multiple images or renders, you may be able to lower the price per render. In some cases, supplying the designer or team with substantial files and information ahead of time can also help lower the cost of a 3D render by reducing the time and effort needed to produce a rendering.
Be aware that requesting changes to the 3D render may result in additional costs. A designer will often work out the number of changes or modifications allowed at a certain price point, so pay attention to your contract or agreement. Adding in features such as a shorter turnaround time, texturing, lighting, modeling, and post-production work can also increase the final cost of 3D rendering services.
Guidelines for the cost of 3D rendering
Unfortunately, there is not a set price point or range for 3D rendering. Final costs can range from $100 to more than $10,000 based on the work involved, the level of quality, and many other factors. Complete 3D renders of entire buildings, including animation work, can cost around $7,000 or more. A more modest render of a single room may cost around $300 or more. Prices will also vary by location, project type, and file output.
If you are looking to budget for 3D rendering work, keep the following guidelines in mind. While there are not standard pricing options for this industry, there are commonalities among 3D render agencies and freelancers.
· Avoid companies that promise “standard pricing.” The cost of a render will always depend on a wide range of factors, so standard pricing is impossible to guarantee. These packages often have hidden fees or limitations that greatly increase the price.
· The more information you can provide an agency or designer, the better. When seeking quotes from 3D rendering companies, the designer should ask for a lot of detail. These elements can help provide a more accurate quote and timeline of work. It can also be the difference between a $200 quote and a $1,200 final price tag.
· Read customer reviews and testimonials. It is best to work with a company that is highly responsive, provides great customer service, and understands your industry. You may have to pay more to work with a highly reputable company, but the extra cost is worth it in the final product. If the designer does not listen to or understand your needs, you will waste considerable time and money going back and forth on the 3D render.
· Request quotes and projects in advance. Working on a tight deadline can greatly increase the price of your 3D render. As soon as you are able, begin requesting quotes for your render and provide as much detail as possible. You may be able to find a discount for a longer turnaround time or avoid a rush delivery fee.
· Determine your level of quality and detail ahead of time. If you are using a 3D render in marketing materials, a high level of detail is needed, including texture and lighting work. These renders will cost more, take a longer time to produce, and require a higher skill level. However, they are often very effective. If you need a simple floorplan or mockup to get a point across or visualize one element of your project, you may be able to cut corners on experience and detail.