Whether you are advertising an unfinished real estate property or soliciting investors for a new product based on a prototype, 3D renderings can make your project a reality. Photorealistic 3D renders highlight the best features of your project and serve as incredible marketing and advertising tools. If you are ordering a 3D render for the first time, keep the following tips in mind to make the most of your investment.
Know Your Budget
When searching for a 3D rendering company or graphic artist, your budget is an important part of the process. How much you are able to spend on your render will determine the experience level of your artist, the detail of your render, and how much time is dedicated to your project. When you speak with potential artists, share your budget or price range at the beginning of the process. This will help both you and the artist avoid wasting time or getting sidetracked along the way.
Share Your Vision
Being as clear as possible with your 3D artist will make the process much smoother. Sharing your full vision for the project, including how the render will be used, can provide the direction your artist needs. This will help you avoid unnecessary revisions and ensure your final product matches your expectations.
3D renders are incredibly powerful tools for a variety of industries. For example, if you want to showcase the potential of a property before it is fully completed, a 3D render can bring your project to life. However, it is up to you to share as much detail as possible with your 3D artist at the beginning of your project.
The more reference materials you can provide, the better. From CAD files with dimensions to reference images or videos, these files provide your artist with a solid foundation. The goal of many 3D rendering projects is to create a realistic model or image. With clear reference material, the artist does not have to start from scratch. They will also have a better understanding of your project from the start.
If you are commissioning a 3D rendering for a property or physical space, your reference materials should be expansive. Include multiple angles of your property, various rooms, and the features you most want to highlight.
Give a Materials List
In order to make a 3D rendering photorealistic, the artist must include depth. Texture, lighting, and a wide range of small details make a render look high quality and professional. You can have a say in these details by providing your 3D artist with a materials list.
Keep in mind that some materials may increase the cost of your final product. If your graphic artist has to purchase additional material renders to meet your specifications, they may pass that cost on to you.
You can also work with your artist to collaborate on materials. If you provide a clear vision for your project, you can likely trust the artist’s expertise when it comes to materials. You can request that they stick with materials currently available instead of purchasing new ones.
When you start a 3D rendering project or contract with an artist, set designated checkpoints throughout the project. At certain spots in the process, your artist can send an example, sample, or lower quality file to show the progress of your render. These check-ins are the perfect time to request changes.
Your contract should stipulate how many changes you can request without incurring an additional cost. It is important to remember that major changes outside of your original scope of work will likely come with a fee. Small changes that do not increase the timeline for your project should not cause a disruption, though.
Select File Types
Part of your initial agreement with your artist should include the file types for your final render. If you are not sure which file types to request, let your 3D artist know how you plan to use your rendering. They can help suggest the appropriate file types necessary for your project.
Once the artist delivers your final files, all that is left is your seal of approval. Your contract should name you as the owner of all final files to use as you see fit. Because 3D renders are an investment, consider all the ways you can use your render for your business to get the most out of your project.